Vol. 2 No. 2 (2022): Propel Journal of Applied Management (PJAM)

Articles

• Factors Affecting Brand Purchase Intent in the Sports Footwear Category

  Mahad Javed, Khurram Shahzad

  1-36

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• Economic Factors Affecting Economic Inequality Within the Economy: A Case of Pakistan

  Syed Muhammad Younus Qadri

  37-64

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• Role of social media in Boosting Sales of Antibacterial Soaps During Corona Pandemic

  Mohammad Najam Khan, Shazada Azam Khan Alwi

  65-87

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• Factors Influencing Brand Equity in Beverages Industry of Karachi, Pakistan

  Zobia Zaman, Babaruddin Ghuryani

  88-120

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• Product Attributes and User Perception Determining Purchasing Behavior for Skincare Products

  Syed Waqar ul Hasan, Adbul Samad Maniar

  121-158

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