Role of social media in Boosting Sales of Antibacterial Soaps During Corona Pandemic

Abstract

This research paper aims to find out the role of social media and its impact on sales of FMCG products. Consumers face impending health threats from pandemics, to which they traditionally have responded with fear and terror. A predicted reaction during a pandemic is panicking, which jeopardizes coping skills and upsets the delicate balance of existence. Consumers exhibit frequently unexplained behavior that varies from place to place and culture to culture. Since the beginning of time, people have been known to increase or panic buy at times of public health emergencies. However, a comprehensive search for the precise psychological basis behind it has not been conducted. Therefore, the goal of the study is to pinpoint any potential psychological factors that may be at play in consumer purchasing patterns during pandemics. During pandemics, the feeling of scarcity is significantly correlated with consumer purchasing behavior and collecting and saving habits rise if a scarcity arises for the immediate necessities. It also fosters a sense of vulnerability, which in turn triggers another motivation for amassing possessions. The perception of uncertainty and instability in particular circumstances has also been connected to panic buying. In addition, supply disruption—a situation in which the regular flow of products through the supply chain is disrupted—has frequently been recorded during natural disasters and other unwelcome catastrophes. This research further analyses the impact of social media marketing on FMCG products such as antibacterial products as in how many people tend to buy antibacterial products and how many people were health conscious so it effectively highlights and evaluates the use of FMCG products and at what extent during corona pandemic.