Product Attributes and User Perception Determining Purchasing Behavior for Skincare Products

Abstract

In cosmetics and skincare product market, there are numerous brands of skin care products. Therefore, enterprises must have a comprehensive understanding of the target market, develop efficient marketing strategies for the target market, and attract consumers' attention to facial care goods. the purpose of this study is to investigate the factors that influence the purchase behavior of customers in the market for natural cosmetics. The issue that we aim to answer with this research is, "Which elements influence the behavior of customers?" To study and understand the purchase behavior of consumers and the factors influencing their purchase decisions. The factors include pricing, quality and several other things of skincare products. Moreover, this research is conducted to have a very deep understanding about the target market and to plan excellent strategies for marketing product to the target market and to persuade consumer’s attention towards the face care products. The study will further help companies to understand the consumer factors and plan strategies of selling the skincare products accordingly. Moreover, the research aims to focus on solving an issue of customer’s purchase decision, which gets affected during comparing customer’s current situation and the ideal state. The study also targets the customer’s question that necessitates a different way of answering it. The study also addresses the customer’s need by figuring out an issue of factors that may affect the purchase decision which involve several factors and helping the customer to achieve a desired state of affairs.