Vol. 1 No. 2 (2021): Propel Journal of Applied Management

Articles

• Impact of Buyer & Supplier Integration on Performance of SMEs - A Case Study of Sindh

  Dr. Saima Tabassum, Bilal Anwar, Raja Dahiya Mehtab

  1-24

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• A Study of Factors Affecting the Change in Buyers’ Behavior Towards Purchase of Gold in Pakistan

  Syed Waqar ul Hasan, Adbul Samad Maniar

  25-36

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• Impact of Knowledge and Financial Personality Traits on Financial Behavior – A Study of Middle-Class Families in Pakistan

  Ifra Khan, Dr. Danish Ahmed Siddique

  37-57

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• Packaging as A Marketing Tool to Enhance Brand Image -An Analysis of Pakistan Consumer Market

  Ashique Iqbal

  58-77

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• Customer Service as A Tool to Trigger Customer Satisfaction and Loyalty at shopping malls in Pakistan

  Dr. Muhammad Anwar, Hafsa Jamal Siddiqui

  78-98

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