Inherent Factors to Amplify Export of Denim Fabric From Developing Economy

Abstract

The following research was conducted to study the determinants appealing the international customers towards the Textile Industry. The research was specifically focused towards the denim sector of Pakistan. Following are the objectives which were developed to achieve the desired results, to understand the concept of client acquisition practices, to identify the factors by which the companies in textile industry of Pakistan satisfy their customers, to understand the methods and techniques by which Denim sector of Pakistan creates and maintain a strong relationship with its customers, provide recommendations to enhance the winning percentage of customers locally and globally. The literature review encompasses various research studies that were conducted in past in the denim sector around the world. Quantitative method was chosen to execute the research study due to the fact that it can analyse huge amount of data through which valid and credible results can be extracted. Data collection was done through survey questionnaire to obtain more data within the given timeframe from appropriate respondents. The data was analysed using software of SPSS through which various statistical tests were applied including the test of Reliability Analysis, Descriptive Analysis, Correlation Analysis and Regression Analysis. The outcomes of research displayed that Quality Patterns, Alignment, Trust and Innovation are important and play a significant role in the denim sector of Pakistan to attract international customers.